You will want targeted traffic whether you’re running a site or you’re running some other business on the internet. To accomplish this, your site must rank high when it comes to the search engines. When SEO is done correctly, you get that targeted traffic and they’ll also typically buy, too. However, you can’t just wing SEO, and you need to know which mistakes to avoid if you hope to be successful.
Your site should be appealing to the search engines, not pushed out completely. This is why it’s always important to keep in mind what you shouldn’t do, so that you don’t end up in a soup. It’s important to read on for some common mistakes that people often make that kill their chances of getting the traffic they want.
The first SEO mistake is trying to make the website really flash heavy. Flash may get you lots of cool points, but your website won’t rank any higher because of it. While flash looks neat for those humans reading your site, it’s invisible to search engines so your site isn’t likely to get crawled.
If you want to get seen by the search engine spiders, you must have content on your site as that’s what they look for. You will get ranked higher if you do this. Flash still has its place, but make sure you have enough content so that the search engines will rank you. Remember, the more text you have, the better it is. The speed your site loads in a visitor’s browser is important to how search engines consider your site. When you have a lot of coding on your website, your page loads a lot more slowly, which isn’t liked by Google.
Where possible, try to avoid internal code on your pages and use an external CSS file instead. When you use external CSS files, your page loading times can improve and become much smoother. Just keep in mind that search engines are looking out to give the best results to their users, and to convince them, you have to become the best. It’s important to design and create your site so it suits what your visitors want, as well as appealing to what the search engines want.
When adding content to your site you must please both the readers and the search engine. Webmasters put in the effort to create a masterpiece out of their site but in this process they forget to add relevant content to their site. The content on your site plays a big role in your site’s ranking. The content you post to your site doesn’t have to be too long but try to make them no less than 300 and sprinkle your keywords throughout as if you would when writing naturally.
It is common SEO practice to include the main keyword of your content inside of the page/post title, also. Avoid any form of keyword stuffing in your content as it can harm your ranking. Overall, successful SEO methods can be boiled down to several small elements and tactics designed to work well together to provide you with results. Don’t fall for the promises made by ‘blackhat’ SEO tactics that say you’ll see instant search engine results, especially since none of those techniques will benefit you in the long term. Work with the more reliable Whitehat methods that can still offer the same results, but will last for the long term and continue bringing in targeted traffic for years to come.