How to Improve Your Page Rankings with SEO Copywriting
Anyone using search engines to look for relevant information on the web knows the difference between good and bad SEO copy. There’s nothing worse than visiting a website in order to find targeted information only to find the info on that site vague. These websites are usually filled with information you don’t need and the content that is available is badly structured and poorly written. Your site visitors need to be treated in a better way and they shouldn’t feel turned down when they hit your page. This is the exact reason why your site needs to be optimized for the most accurate keywords along with high quality, relevant content. There are a number of ways you can go about doing this. You will soon learn the ins and outs of SEO copywriting but, before you do, make sure you understand that SEO takes effort. It’s not about using some cheap article spinning software to create your content but more about using a skilled way to write copy that makes sense to both human readers and the search engines.
SEO is Always an Ongoing Effort
One of the most ignored elements of SEO copywriting is the use of hyperlinks, both external and internal. It’s important to note that internal hyperlinks are links to other pages within your site that are relevant to the content you’re writing about. This will ease site navigation while also maximizing the time a person spends on your site. You’ll obviously be giving a green signal to the search engines, as they really love properly executed internal linking. Also, don’t ignore the ALT tags. External links are links that point to external sources and they can assist you in two ways. The first advantage they offer is validation from a third party within your expertise, and the second advantage is they present the opportunity of linking with that resources affiliate program, or opting for reciprocal linking. It doesn’t matter if you use internal or external links, as long as they are in sync with the content on your site, the search engines will always reward you. The text on your homepage should be sufficient enough to get you the top rankings with all the major search engines. Along with your homepage, the important sections of your site should also be descriptive with a good amount of text. Search engines usually want 400-500 words of relevant text so that they can find the keyword relevance. In the beginning of the page, have text containing all the main keywords, since some of the search engines won’t really go too far on your page. That’s why it’s important to provide them with your keywords in the initial text.
Always focus on aiming for meaty content. Don’t do the mistake of having copy that is less than 400 words in length. The more content you have, the better off you’ll be. In fact, as long as you’re offering valuable information, you should shoot for no less than 1,000 words per page.
All in all, SEO copywriting is a skill that takes some time and practice to master. Once mastered, though, you will find it easy to impress search engines as well as your readership. If you follow the search engine laws, the payback will be substantial. SEO Company Raleigh can help you get going with your content writing, they are a truly professional SEO firm and can do just about anything website or internet related for you!